CST: 26/10/2016 17:58:42   

Global Dance-Fitness Brand Zumba Says 'Sweat Don't Starve' With "Less January More Zumba(R)" New Year's Campaign

293 Days ago

A Resolution With Long-Term Results You Can Stick To

MIAMI, FL --(Marketwired - January 07, 2016) - The largest branded dance-fitness company in the world that has spread joy in 186 countries, is making a bold, unexpected statement this New Year's to banish the blah of January with the launch of "Less January More Zumba®." Through this global multimedia digital campaign, Zumba says GOODBYE to dull workouts, strict diets and short-lived resolution goals and HELLO to more fun, more dance and more Zumba® classes. The party doesn't have to end! #LetItMoveYou

Zumba tapped award-winning UK creative agency, FCB Inferno, to develop the campaign and bring to life the passionate and empowering influence of the Zumba® lifestyle. The digital assets showcase the dreary monotony of January vs. the warm, excitement of a Zumba class that 15 million people have adopted as their ultimate fitness solution.

"We know that Zumba is a powerful movement that has brought health and happiness to millions over the years," said Carolina Moraes, VP of Marketing for Zumba. "We also know that most people have a tough time sticking to resolutions that mean depriving themselves of things they enjoy and/or engaging in exercises that they find unpleasant; but it doesn't have to be that way. We want to break consumers from their resolution habits to show them Zumba is something fun that they'll stick to way past January."

"Less January More Zumba®" is a customizable and shareable campaign available in five languages for Zumba's global audience. It's led by the anthem video, which highlights the brand's positive energy and determination to enable people to let go and just have fun. Also included are seven 10-second videos to help instructors market their Zumba classes every day of the week and a custom GIF generator for both instructors and fans to join in on the fun.

Join Our Rally…

  • Watch and share the "Less January More Zumba®" anthem video
  • Visit www.lessjanmorezumba.com and create your own customized animated short using the GIF generator
    • Zumba Instructors: Drive people directly to your class by selecting virtual ready-made marketing materials including posters and 10-second videos where you can personalize with images and class details and share through social platforms
    • Zumba fans: #LetItMoveYou by creating your own custom GIF and share your class experience with your friends

Don't fall victim to January…#LetItMoveYou, share a GIF, give a GIF and join our rally. Find a Zumba Class near you!

About Zumba Fitness, LLC

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter and Instagram

A quick note about the Zumba® Mark

Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

FCB Inferno

FCB Inferno is the London agency of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 200 at FCB Inferno. The agency is fully integrated, delivering all advertising services under one roof, such as TV, Retail, Social Media and Outdoor. FCB Inferno's clients sit across industry sectors and currently include BMW, NIVEA, Microsoft and Oreo. In 2015 FCB Inferno was one of the most awarded UK agencies for the Sport England campaign 'This Girl Can', developed to encourage women and girls to take part in more sports.

Image Available: http://www.marketwire.com/library/MwGo/2016/1/7/11G077901/Images/LessJanuaryMoreZumba-4c719ee67f22ab1faf2e00ff6eef9cd9.jpg
Embedded Video Available: https://www.youtube.com/watch?v=KO1AA8X1vX4

48 Communications
Jackie Kundla