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A First for the Caribbean Region
MIAMI, FL--(Marketwired - Jan 28, 2016) - Cable & Wireless (C&W) and WhatsApp have entered into a strategic marketing partnership. A first for the Caribbean, this exciting deal offers C&W customers access to the full range of WhatsApp features across the company's networks. As a result of this partnership, C&W will introduce a suite of innovative packages with additional benefits for customers, which will be unveiled across all its markets in the coming months.
Cable & Wireless's brands -- Flow, BTC, and LIME -- are currently the only officially authorized providers of WhatsApp data bundles in the Caribbean region.
The agreement between Cable & Wireless with the world's leading mobile messenger application, WhatsApp, highlights C&W's commitment to bring the best value to customers through strategic partnerships.
"Since the emergence of Over The Top (OTT) Communication services, Cable & Wireless has maintained our commitment to work with authorized service providers to ensure customers have access to world-leading services on their devices, running on the region's best networks," said John Reid, C&W's Consumer Group President.
"We are excited to work with Cable & Wireless to help people across the Caribbean stay better connected with friends and family," said Brian Acton, Co-Founder of WhatsApp.
The most popular cross-platform mobile messaging app available today, WhatsApp Messenger is used by more than 900 million people worldwide to communicate with friends and family, near and far. The application enables WhatsApp calls, the sharing of photos, videos and audio messages, and allows the user to engage in multiple messaging conversations simultaneously on mobile phones and via WhatsApp Web.
Reid added, "This partnership with WhatsApp will improve ease and convenience of communication technology, enrich our customers' experience, and is therefore consistent with our mission -- "Connecting Communities... and Transforming Lives."
About Cable & Wireless Communications
Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in the Caribbean and Latin America. With annual sales of over $2.4bn, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. Through the acquisition of Columbus International Inc. on 31 March 2015, CWC now delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers.
Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.
The company also operates a state-of-the-art subsea fibre optic cable network that spans more than 42,000 km -- the most extensive in the region -- as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.
CWC has more than 7,200 employees serving over 6.3 million customers (Mobile 4.1m; Fixed Line 1.1m; Video 465k and Broadband 680k) as well as over 125k corporate clients across 42 countries. The Company's leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.
Cable & Wireless Communications' shares are quoted on the London Stock Exchange under the ticker CWC. The company is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America.
For more information please visit: www.cwc.com.